Microwave oven at present, semiconductor enterprises are facing a key fork in the road: product performance is almost peak, high competition and continuous industrial transfer make the profit space continuously compressed, and disruptive technology is reshaping the value distribution.

In this issue of intelligent internal reference, we recommend the global semiconductor industry IOT report from Deloitte to analyze the IOT solutions in the industrial semiconductor, automotive semiconductor, smart city semiconductor, medical and health semiconductor and consumer semiconductor markets under market pressure.

Internet of things technology is expected to reduce costs and increase efficiency for the weak semiconductor industry; At the same time, data from equipment and is expected to bring added value across industries, help enterprises insight into new models, find problems faster and more accurately, and improve production. In the healthcare and automotive industries, this means saving lives.

IOT of course, the market opportunities of semiconductor enterprises must be matched with the market strategy for their own products. They can no longer simply regard themselves as component suppliers, but should understand the stack requirements of the whole Internet of things from a more global ecological chain perspective and seek value positioning.

▲ Internet of things stack diagram

In order to provide end-to-end IOT solutions, we need equipment manufacturers, communication hardware, connection protocols, cloud providers, IOT platforms, analysis and system integrators. In addition, IOT is an emerging and fragmented market with different end-user needs.

Semiconductor companies can build such an ecosystem and strive to gain control because they can structure and help catalyze, enable and manage the entire solution jointly developed by ecosystem partners.

2. Enabling ecosystem partners

Semiconductor companies may also need to adjust their product strategies.

The best way to build a business ecosystem is around a specific customer case. However, the Internet of things market is oriented to decentralized end users, that is, vertical needs and use cases in different industries.

For example, an intelligent opportunity management will help identify opportunities and determine which partners can participate in the transaction, whether they are cloud platform operators, data service operators, application and analysis developers, third-party system integrators or consultants. Such integrated transactions may allow semiconductor companies to cover a large number of market segments in today's highly dispersed Internet of things market, bring them obvious advantages and give their customers a single point of contact.

4. Ensure security and privacy

The challenges include not only hardware weaknesses, but also security vulnerabilities created during the integration and implementation of Internet of things systems and remote device access, communication and management.

In order to ensure coverage, all these activities should not be carried out separately. Work with partners to identify and solve potential security problems.

5. Customized industry needs

Semiconductor companies should pay special attention to the Internet of things opportunities in the following markets: industry, automobile, smart city, health care and consumption. Let's take a closer look at these industries, the market opportunities of semiconductor companies, and how to win.